The situation
How a new modular fabrication plant's business should run, centered on its front end: reading a lead, pricing it early and guiding a developer to a signed feasibility agreement.
Spinning off into Arizona-built modular homes for workforce and low-income housing, bringing a new plant online with a pipeline promise and a front end nobody had designed.
A front end that protects the line: a stage-gated pipeline with a paid feasibility step as the qualification gate, every budget split into common costs and vertical delivery, and schedule led before price.
Not a hypothetical memo. I ran the model on a real rental community I had bid, from the first thin lead to a drafted feasibility agreement, then tested the business behind the plant from five seats.
Delivered in one week. On the worked example the factory path ran about 14 months against 18 to 19 months site-built; a figure recalled from memory was caught high before the number shipped.
Read on
The decision and the reasoning
Why we did it this way, told first.
ReadWhat we did and what it produced
The work, decision by decision, and the result.
ReadA slice of the project list
A few related projects.
ReadPrivate side
The full report, the source files on record, the timeline and every figure with its source. Password.
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